Coles Group is trialing AI-powered Smart Trolleys and turning shopping into a lottery!

Coles is redefining the in-store shopping experience with its AI-powered Smart Trolleys, launching near home at Coles Richmond Traders in January 2025.

These trolleys aren’t just convenient—they’re a blend of cutting-edge technology and engaging gamification.

Here’s how it works:

Using computer vision to scan items, an in-built scale for produce, and an interactive digital screen, the trolleys provide real-time spending updates, making budgeting seamless.

To encourage spending, customers who hit the $50 threshold get to “Spin the Wheel” on the trolley screen, transforming grocery shopping into a lottery-like experience.

This innovation raises key questions:

1. Will features like the lottery-style gamification push customers to spend more?
2. Could this combination of AI, computer vision, and gamification set a new standard for retail globally?

I can confidently say the answer is yes—and across many products. At X18 - AI || Growth || Technology solutions, we’ve implemented similar strategies for an Australian fintech product, and the results speak for themselves. Not only are they growing faster than ever, but they’ve also cultivated unparalleled client loyalty through gamified engagement.

Gamification isn’t just a trend; it’s a proven way to align customer behavior with business goals. With tools like Coles’ Smart Trolleys—combining AI, computer vision, and trade promotions—businesses can increase basket sizes, build loyalty, and stand out in competitive markets.

If you’re ready to explore how AI and gamification can transform your business, let’s talk!

hashtag#AI hashtag#ComputerVision hashtag#Gamification hashtag#RetailInnovation hashtag#Richmond hashtag#TradePromotions hashtag#X18Team hashtag#SmartTrolleys